Take action against the Google Panda effect by improving some major things in your website’s content and structure.
If your rankings dropped after Google Panda then you can apply some or all of the following:
Firstly you can start creating quality articles. The content of your website is always a must have feature because it helps with many instances of your online presence, from Social Media Marketing to SEO, to viral marketing and e-mail marketing effectiveness.
The second major thing to do is to freely link to quality sites and authority websites/content in your niche like the Search Engine Optimization guide that Google published a while ago.
Some times adding a video from Youtube or Vimeo really helps ranking high in serps. Don’t forget that videos can easily be shared to Facebook, to Twitter or any other social network and thus increase your “authority value” of your website/brand.
Do not use ads (Adwords etc) in the upper part of your web pages or any flash related content, trust me it is more than possible that it will hurt your rankings throughout 2012.